Logo & Label Design
Additional Artwork
Website UI Design
THE PRODUCT
A 35% A.B.V. Spirit Drink, crafted from a premium matured Irish Spirit, which is brought to the South of Spain where it infused with the peel of freshly picked Seville Marmalade Oranges.
THE BRIEF
ONE: To create a brand, logo and packaging which would carry the message of the simplicity of the product, in a market which is flooded with beverages containing countless flavourings and artificial colourings.
TWO: To create a sense of fun and adventure, and of being a bit different.
The concept of Tandem meets the client's criteria in several ways. The Tandem bike speaks to an authentic sense of light-heartedness, of spontaneity, and of enjoying things together.
The word Tandem is also symbolic of the meeting of two simple ingredients - the Spirit, and the Orange, as well as the meeting of the Irish, synonymous with Quality of Produce, and the Spanish, synonymous with Quality of Life.
ENTER, TANDEM.
CREDITS
Photographs 1 & 2 by Manu Lukau Stirling